InGameAd (IGA) is a leading mobile ad platform and mobile virtual currency company.

Its flagship 17Coin (17Bi in Chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform.

IGA is backed up by WPP, SingTel Innov8 and Revolution Ventures.

About

Our Services

  • 17Bi, with more than 20 million registered users, is the world largest user-initiated & value-exchanged mobile video ad platform
  • 17Bi virtual currency is the world largest user-attention-powered mobile virtual currency platform
  • Highly interactive social media marketing services for top brands

Our Positioning

  • IGA is the world largest mobile virtual currency reward platform uniquely powered by end users’ attention resources via eWallets bundled with users’ smart phones. Users can then purchase digital contents in the app economy via 17Bi mobile virtual currency.

Our Investors

  • WPP: the largest advertising conglomerate in the world
  • Revolution Ventures: a venture capital based in San Mateo, California, USA
  • SingTel Innov8: the strategic investment arm of Singapore Telecom

Our Logo

  • The word "InGame", the main part of our logo, represents our long-standing emphasis on reaching the gamers, aka the strategic youth, while the word "AD" converges into the main part with its half in and half out, embodying our stalwart faith in the intersection of digital advertising and gaming.

Case:

KFC | Platform:17Bi

KFC 15s TVC launched on 17Bi platform

Case:

Dove | Platform:QQ

Mouse-control real model movements to experience Dove

Case:

Estee Lauder | Platform:17Bi

ANR Eye Serum 15s TVC launched on 17Bi platform

Case:

L'Oreal | Platform:HTML5

Mobile APP tailor-made for Exellence/L'Oreal

Case:

Reebok | Platform:17Bi

a Reebok game launched on 17Bi in the same way as TVC

Case:

LEE | Platform:Douban

tailor-made app for LEE on Douban

Case:

cTrip | Platform:17Bi

cTrip 30s viral video launched on 17Bi platform

Case:

Disney | Platform:Taobao

Proprietary IVA tech enables eCommerce within videos

News

17Bi Platform Now Covers All Games at Weibo

2016.01.05

17Bi now covers all games at Weibo.com! With this major movement, IGA now runs the world's largest reward ad network that is uniquely based on virtual currency. More info can be found at Weibo's 17Bi API documentation

17Bi Intro Video:

17Bi now proudly serves more than 20 million registered users across 300+ major mobile apps and games across Weibo, RenRen, Kaixin001 and other major social media in China!

News

IGA releases APP - Draw Some Love

2012.10.8

点图移步《你画我爱》官网

你画我爱(Draw Some Love)是专为情侣打造的私密型你画我猜类应用。 英格美爱于日前宣布,旗下移动应用你画我爱(Draw Some Love)正式登陆苹果App Store,并同时推出了iPhone及iPad两个版本。下载请移步你画我爱iPhone版你画我爱iPad版

你画我爱以浪漫星空下点点繁星的方式将你画我猜和Pair两个APP的成功基因与强大的时间轴(Timeline)概念巧妙糅合在一起,从而为情侣们打造出了一款用来增加彼此互动乐趣、打发沉闷、保留浪漫记忆、互索和互赠礼物、了解彼此心事的创新APP。

由于其独特的定位,你画我爱还被一些用户戏称为“调教男友新神器”。现在就通过扫描如下二维码下载把玩吧!

News

IGA Closes B Round of Financing

2011.11.15

中国领先的游戏广告技术及平台公司英格美爱于日前完成新一轮融资。 英格美爱日前宣布已于近期完成了B轮融资,由新加坡电信旗下基金SingTel Innov8领投,第一轮投资方WPP和Revolution Ventures均参与跟投。 至此,英格美爱投资方已包括全球最大广告传播集团WPP,全球按用户算第二大移动电信运营商新加坡电信,及位于美国加州的风险投资公司Revolution Ventures(其主要有限合伙人为Founders' Fund)。

“全A级明星投资方的注资是对英格美爱这些年来一直追逐的重大市场机会的背书。我们有信心进一步引领数字游戏产业与数字广告产业相互交汇的大潮,”英格美爱创始人兼CEO Steven Hu表示。

关于WPP

WPP集团 (LSE:WPP) (NASDAQ:WPPGY),是世界上最大的传播集团,总部位于英国伦敦。WPP业务遍及全球110个国家,通过其全球3000家办公室拥有员工16万2千余人。其营业范围包括广告、公共关系、游说、品牌形象与沟通。 拥有一系列著名国际广告传媒公司,包括奥美、智威汤逊、传立等。2011年WPP总营业额为160亿美元,盈利达到16亿美元。

News

GroupM and IGA Forms Strategic Partnership

2011.7.15

“GroupM Gaming,Powered by InGameAd” 上海 – 2011 年 7 月 15 日:群邑中国宣布已与英格美爱结成战略合作伙伴,共同为客户提供游戏相关、尤其在社交游戏领域的先进营销技术和领先广告解决方案。英格美爱是中国领先的游戏广告技术及平台公司。

“GroupM Gaming,Powered by InGameAd”将为群邑旗下包括迈势、尚扬、竞立及传立在内的媒体公司以及其代理的众多客户提供世界级的游戏相关营销服务。

详细新闻稿下载请移步中文版英文版

群邑中国简介

群邑是 WPP 集团的一员,是整合了凯帝珂、迈势、尚扬、竞立、传立这五家媒体公司而成立的母公司。群邑是全球最大的媒介投资管理机构。

群邑已在中国的 8 个城市设有分支机构,拥有 1500 多名员工。群邑在中国的媒介承揽额超过 40 亿美元 (数据来源:RECMA 2010) ,不仅成为中国最大的媒介传播机构,并且在对系统专有媒介调研及先进工具开发的投资力度上高居行业之首。

Contact

You can reach us easily via the following form.

Headquarters Address

Suite 2211, Tower YiTianXia
No. 360, HengTong RD
Shanghai, China
Zip Code:200070

Contact Info

Tel +86 21 63179220
Emailinfo@igagroup.net
Websitewww.igagroup.net